Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.
Social has started making a significant transformation impact on shopping since beginning of 2011. Social networks have established themselves just like ecommerce and brands are constantly experimenting to make sense from the integration of both right from the full online store within Facebook like Express America or ASOS UK. The success rates are promising enough and are only improving day by day.
Seeing this opportunity in fall 2011 we decided to work on our Social Cataloging apps. As Wikipedia states a social cataloging application is a web application designed to help users to catalog things - books, CDs, etc. - owned or otherwise of interest to them. The phrase refers to two characteristics that generally arise from a multi-user cataloging environment:
- The ability to share catalogs and interact with others based upon shared items;
- The enrichment or improvement of cataloging description through either explicit cooperation in the production of cataloging metadata or through the analysis of implicit data (e.g., "People who like X also like Y").
Building engagement through social shopping features encourages Customer to express their Style and Connect with Others. Provide integrated onsite, online and mobile functionality to supply multi-channel access to features and content. For example a 'Collaborative Fashion' social app can show what items someone has got in a wardrobe, rate and comment on their own outfits as well friend’s outfits; Help a friend complete an outfit by purchasing an item from her wish list.
We are currently engaged with creating social cataloging apps for iOS, Android as well Windows devices.